Project details
Ownable is a rent-to-own platform designed with affordability in mind, offering customers flexible rental plans tailored to their needs. They approached Hi Noon for a brand refresh that would better resonate with their tech-savvy audience.
Responsibilities
art direction
brand identity
collateral
copywriting
illustration
logo design
web design
brand identity
Rent-to-own shops are known for drastically increasing their prices, but Ownable is different. We wanted to showcase their positive energy and empower users to buy from them. The colors are vibrant yet tech-forward, and the playful characters add a fun, approachable vibe.
