CREATED WITH ZEALOUS + LEAD DESIGNER
LET HER GO HOME
In May 2025, Fiona released her first new song in five years — a powerful anthem born from years of court watching and witnessing the devastating impact of pretrial detention. In collaboration with Zealous and national organizations, Fiona’s new music video shines a light on the stories of women and mothers who were caged away simply because they could not afford the bail. Pretrial. Presumed innocent.
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RESPONSIBILITIES
ART DIRECTION
BRAND IDENTITY
COLLATERAL
COPYWRITING
LOGO DESIGN
PACKAGING
WEBSITE DESIGN
WEB DEV
ABOUT
On any given day, 190,600 women and girls are incarcerated in the United States. Over 60,000 women are detained pretrial, presumed innocent, caged in US jails simply because they cannot afford to pay bail. Their average yearly income is just $11,000. Over 66% are mothers with minor children.
*ITERATION PHASE
PURPOSE
For over two years, Fiona apple observed thousands of court hearings as a court watcher for Courtwatch PG. She saw so many people get caged away simply because they could not afford the bail. The Let Her Go Home limited-edition vinyl is a song to pay tribute to those women.
