Project details
Sick of hormones, surprise periods, and mysterious fertile windows? Kindara is a digital health platform that provides women with the resources, support, and tools she needs to take control of her reproductive health. The new brand launch of Kindara went along with the release of a first-of-its-kind vaginal sensor and freshly designed app duo, Priya.
Responsibilities
art direction
app design
brand identity
collateral
copywriting
illustration
logo design
packaging
web design
logo design
The goal of the refresh was to create a mark that resonated with Kindara's audience and complemented the existing Priya app logo. Ultimately, we developed a vibrant, balanced, and simplified mark that reflects empowerment through its color palette, geometry, and bold design.
app design
The Priya device and app duo could feel intimidating. Our goal was to ensure that every step of the process, from packaging to sensor insertion and tracking, instilled a sense of security and empowerment for the user.
