Project details
Flash Parking is leading the national evolution of smart cities from streamlining parking garage interactions to intuitive EV charging stations. Hi Noon was tasked with crafting a fresh brand identity to solidify their position as frontrunners in the industry.
Responsibilities
art direction
brand identity
collateral
copywriting
illustration
logo design
web design
brand identity
We aimed to create a brand identity distinct from the typical oranges saturating the parking industry. By using pinks and tech blues, we ensured Flash stands out from the crowd. The logo mark is simple, conveying a sense of movement and a more connected way forward.
