Project details
Fastpitch Showdowns is a softball tournament circuit dedicated to putting athletes first, offering skill competitions, and college recruitment programs. We were tasked with redesigning their website to reflect the athletes' youthful and energetic spirit.
Responsibilities
art direction
brand identity
copywriting
illustration
web design
web dev
web design
We divided the project into two parts: content strategy and design. Starting with strategy, we assisted Fastpitch in defining the purpose and structure of their site. With that clarity, we streamlined their 20+ item navigation into four distinct categories. We then developed a card and block system to establish a clear and easily digestible information hierarchy.
Nice words by nice people
"[Kelsey] possess the rare but invaluable combination of creative vision and technical expertise."
— Ash Beckham, Founder
