CREATED WITH HI NOON + LEAD DESIGNER
FASTPITCH SHOWDOWNS
Fastpitch Showdowns is a softball tournament circuit dedicated to putting athletes first, offering skill competitions, and college recruitment programs. We were tasked with redesigning their website to reflect the athletes' youthful and energetic spirit.
+Website
RESPONSIBILITIES
ART DIRECTION
BRAND IDENTITY
COPYWRITING
ILLUSTRATIONS
WEBSITE DESIGN
WEBSITE DEV
WEB DESIGN
We divided the project into two parts: content strategy and design. Starting with strategy, we assisted Fastpitch in defining the purpose and structure of their site. With that clarity, we streamlined their 20+ item navigation into four distinct categories. We then developed a card and block system to establish a clear and easily digestible information hierarchy.
NICE WORDS BY NICE PEOPLE
"[Kelsey] possess the rare but invaluable combination of creative vision and technical expertise."
— Ash Beckham, Founder
