Project details
Colorado Carbon Fund is a nonprofit dedicated to reducing carbon emissions in Colorado through local carbon reduction projects. Hi Noon undertook the task of overhauling their website, focusing on revamping their narrative, creating nature-inspired imagery, and streamlining the user journey.
Responsibilities
art direction
brand identity
copywriting
illustration
web design
web dev
brand identity
Our aim was to create a user experience that embodied trustworthiness and empowered users to donate to the cause with confidence and knowledge. Discussing the future of our environment can be daunting, but we wanted users to leave feeling optimistic while understanding the importance of taking action for our Colorado community.
Nice words by nice people
“Working with Kelsey...was refreshing. [Her] ability to interpret our brand’s identity and readily [brought] it to reality with a unique design was impressive."
— Brandon Welch, Program Director
