FREELANCER + LEAD DESIGNER
BRIGHTLAND
Brightland is a California-based brand that ethically sources olive oils, vinegars, and honeys, with a mission to elevate everyday moments. I have been lucky enough to work on a handful of projects for their team.
PARAGON COLLECTION
The Brightland team approached me to design a label for their inaugural limited small batch bottle, Castelvetrano, along with a Paragon Collection logo and packaging insert. The label had to embody the brand's elevated aesthetic, narrate the olive's story, and adapt for future collection expansions. Within a week, the bottles were completely sold out.
RESPONSIBILITIES
BRAND IDENTITY
COLLATERAL
PACKAGING
Photo Credit: Victoria Morris
PACKAGING REFRESH
Brightland was looking to refresh its packaging to better communicate its mission. I redesigned the insert, refined messaging, and explored ideas to deepen consumer connection through brand colors, new iconography, and personalized messaging.
RESPONSIBILITIES
BRAND IDENTITY
COPYWRITING
ILLUSTRATION
PACKAGING
WINTER CATALOG
With holiday shopping in the air, Brightland came to me looking to create their first-ever mailable catalog. Paired with their holiday photoshoot, the catalog needed to match the warm and whimsy spirit of the holidays.
RESPONSIBILITIES
BRAND IDENTITY
CATALOG
ILLUSTRATION
SUMMER CATALOG
Nothing tops a summer picnic better than with an elevated dining experience. I designed Brightland’s summer catalog inspired by the scent of freshly cut grass paired with an afternoon tea. I revamped their brand with new type lockups, blending print and digital seamlessly for a cohesive design.
RESPONSIBILITIES
BRAND IDENTITY
CATALOG
ILLUSTRATION
